Social Media Business Strategy Samples †MyAssignmenthelp.com

Question: Discuss about the Social Media Business Strategy. Answer: Social media In todays rapidly changing and developing the advanced world, it is important for an individual to have his/her own skill set to deal with the everyday scenario. Every sector has competition and one has to be very quick at making decision and actions. People are busy in making money and have several ways of earning it (Tsimonis, and Dimitriadis, 2014). It is recommended to make plans of whichever business doing to raise your graphs. But having quality product will not make money because people who will buy are not aware of your quality and there are several other dealers who are selling the same product at low cost. Then how will a customer be able to know that a new product has been launched in the market? Here comes the major part of managing the business, that is, "Promotions". The question arises that if someone has started a new business in the market and does not have enough resources for promotion. Then what are the cheapest ways to do more promotions? The answer is simple and nowadays in the boon, i.e., the social media. Yes, one can easily promote the new product, events, etc. In the 21st century, social media is considered the powerful weapon of spreading the news among all age groups (Ruppel, et al., 2013). Social media is the technology which includes an electronic device as an intermediator such as mobile phones, computers, televisions, etc. This technology helps an individual to share information, thoughts, and make awareness about anything in society. It is the platform where one can easily share different forms of expression via networks. Social media is the technology which includes an electronic device as an intermediator such as mobile phones, computers, televisions, etc. This technology helps an individual to share information, thoughts, and make awareness about anything in society. It is the platform where one can easily share different forms of expression via networks (Ruppel, et al., 2013). Social media is becoming such an intrinsic part of life that people use it for various purposes and it has proven to be the best platform to spread awareness. In the business sector, it is used to connect the customers to the dealers, for the promotion of various brands, to market products and also to nurture new business. There are various social media platforms to spread the business such as Facebook, Twitter, WeChat, Line, Path, Instagram, and Pinterest. Working on a new business, one should always plan the promotion and tell the world that why the world needs your company (Tsimonis, and Dimitriadis, 2014). One has to be the cosmopolitan leader in order to raise the graphs of its business. The idea of cosmopolitanism is where the people are able to find each other and make contacts on a global level. This ideology has to be very much in use for promotions and social media helps people to connect globally. In this theory, a promoter is supposed to analyze the needs of the nation and its culture, where the product has to be promoted (Wilkinson, et al., 2015). It is considered one of the critical skill for business enhancement as it requires the understanding and tolerance level between the two nations and of course it includes their culture as well. A cosmopolitan person always looks for different countries and analyze their needs and market environment in order to enhance the business across the globe. Its significance at the global level requires the establishment of mutual respect among the parties from the different country to form a successful business. There are different means by w hich we can connect with people globally such as Facebook, Twitter, different sites and applications, and much more. Likewise, this cosmopolitism is considered one of the way to promote your brand and connect socially with the world (Mills, and Plangger, 2015). Globalization has a vital role in enhancing the business of many brands. It is the process of interacting with the people, companies and sometimes even the government of different nations involved in the process. It is driven by International Trade and investment and effects the countries environment, economic development, living standards of people, and also the political systems. Different brands across the globe are setting down their brand hubs in different countries to earn a profit. These brands use social media to attract the people to their new hubs and stores. It is an old platform of promoting the brands and yet is widely used to raise the business graphs (Macnamara, et al., 2016).). Earlier, Government had a few harsh policies for the international brands and gave more privileges to the domestic one. But now, as technology is being considered as the principal factor for driving the globalization. The barriers and policies are relaxed from the government for International brands. Social media has much far helped in connecting people and knowing the wide range of product availability to them (Wi?niewski, and Ophir, 2017). Due to globalisation, now people have a wide variety of choices for them and can choose better for them. Social media is affirmatively responsible for the ease in globalisation and helped people to enhance their business into other countries by connecting them. The investors, retailers, consumers, and all other people are connected through social media and with the collaboration of IT services it is easy to exchange the information and ideas among each other at a global level (Hmielowski, et al., 2014). It is economically good for the nation that people from different countries are willing to work in their nation. By doing this, the bond between the nations will grow stronger, people will get to know new culture and lifestyles, and also it will be beneficial for people as they will have a wide variety of option with them to choose. Now getting new ideas from different people or setting up a business in other nation is just one click away. One need not visit the place in order to make a deal or to know the people. Social media can easily connect with people and organization of different nation to mark new business in their country. Cultural schemas are the most important pillar of a successful business as one needs to be familiar and should have known so that it can be used when in the familiar situation. This skill contains face-to-face interactions between people cultural environment. It states that when we meet people of the same culture many times and interact with them many times, we come to know certain knowledge that is created and stored in our brain. These schemas stored in the brain and this part of knowledge can be used in the situation when it is needed. Interaction with the locality is also a plus point to grow the business as these are the ones by which you are surrounded and there are more chances to promote the brand by interacting them face-to-face. The global level meetings are much effective and once can use various social platforms to conduct meetings like Skype, WhatsApp video call (Deans, 2015). For a better marketing of the product, one can share its brand on social media by making a page on Facebook, dropping updates regularly on tweeter, broadcasting a brands promotion message on WhatsApp groups, and much more. The social media has not only widen up the scope of choice for customers but also have helped the upcoming entrepreneurs to take their business to next level and match up at a global level (Barot, and Oren, 2015). It has connected people of different countries and improved the lifestyle of people. It is important to set a benchmark of the brand by getting active on all forms of social media such as Twitter for sharing your ideas, Google+ for B2B networking, Instagram for grabbing attention of youngsters, YouTube for sharing short video clips of brand explaining the unique features, Pinterest for pinning up the brand for others, etc. there are thousands of apps which Has connected people. This form of electronic communication has benefitted the society to improve and also the businessmen to raise its scale. In a nutshell, Social Media is the best and easier way to enhance the business and promote the brand at the global level. Social media has widened up the scope of variety for customers and helped businessmen to grow the business at the global level. This can be maintained by the support of people as people play vital role in the field social media (Wi?niewski, and Ophir, 2017). The people are getting more active on different platforms and one needs to make sure that the steps taken on such platforms do not harm or hurt another person, anyway. The security issues should be taken first before one enters in such platforms or thinking of expanding their business. After all, security comes first, no matter which platform it is. References: Barot, T. and Oren, E., 2015. Guide to chat apps.Tow Center for Digital Journalism. Deans, P.C., 2015. Teaching Social Business Strategy from a Global Perspective. InPaper presented at the SIGED: IAIM Conference. AIS Electronic Library (AISeL). Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Gershon, R.A., 2013.The transnational media corporation: Global messages and free market competition. Routledge. Hmielowski, J.D., Feldman, L., Myers, T.A., Leiserowitz, A. and Maibach, E., 2014. An attack on science? Media use, trust in scientists, and perceptions of global warming.Public Understanding of Science,23(7), pp.866-883. Macnamara, J., Lwin, M., Adi, A., Zerfass, A. (2016). PESOmedia strategy shifts to SOEP: Opportunities and ethical dilemmas.Public Relations Review,42(3), 377-385. Mills, A.J. and Plangger, K., 2015. Social media strategy for online service brands.The Service Industries Journal,35(10), pp.521-536. Ruppel, C.P., Gong, B. and Tworoger, L.C., 2013. Using communication choices as a boundary-management strategy: How choices of communication media affect the worklife balance of teleworkers in a global virtual team.Journal of Business and Technical Communication,27(4), pp.436-471. Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media.Marketing Intelligence Planning,32(3), pp.328-344. Wilkinson, S.E., Basto, M.Y., Perovic, G., Lawrentschuk, N. and Murphy, D.G., 2015. The social media revolution is changing the conference experience: analytics and trends from eight international meetings.BJU international,115(5), pp.839-846. Wi?niewski, P. and Ophir, D., 2017. Social Media as an Asset Management Strategy.