Education Is A Long Lasting Procedure, And The Building...

I believe that life is about picking up information and imparting what we have learned to others. I feel that education is a long lasting procedure, and the building squares of learning are created in the early phases of life. Education significantly influences the lives of numerous individuals and gives the establishment to a man to set up an arrangement for their future. Accomplished people can shape choices that advantage both themselves and the interests of their general public. A genuine education doesn t comprise of a gathering of classes containing a progression of realities to be utilized on a test and afterward overlooked, yet provides a sequence of instruments that students use in their ordinary lives. A genuine education is a primary dish which students served in all schools. This recipe incorporates three principle fixings; a persevering teacher, a spurred student, and included parents. Without every one of the three fixings, this dish is pointless. The early years of grade school are one of the primary places that the building squares of learning are set up for Early Childhood Education ought to give the academic, social, and passionate fundamentals to children. It is my conviction that early childhood learning must happen in an integrated way. Children of this age are excessively youthful for a separate inflexible topic, and the capable teacher of young children effortlessly coordinates the physical, passionate, social, imaginative, and psychological regionsShow MoreRelatedFrank Kiss : Business Activities1675 Words   |  7 Pagesservices for commercial buildings, but slowly moved on to public work. According to him, this has brought him more revenue and a larger network. Furthermore, the digital age has made contacting with customers much more efficient for Kiss. He rarely makes phone calls with potential customers, instead he relies on text messages and emails for communication. He’s also content with the different s ystems of roofing that have been created. The modern roofing systems are long lasting, with the 10-year increaseRead MoreDemocracy As Student Mobilization : How Student Unions Will Change The Future Of Egypt5173 Words   |  21 Pages HIGHER DEMOCRACY AND EDUCATION Basic Education teaches people to interact with others and raises the beneï ¬ ts of civic participation, including voting and organizing. Edward L. Glaeser (et. al.) claim that democracy has a wide potential base of support but offers weak incentives to its defenders while dictatorship provides stronger incentives to a narrower base. By raising the benefits of civic engagement, education raises participation in support of a broad-based regimeRead MoreThe Acquisition, Use, And Disposition Of School Property8925 Words   |  36 PagesTHE ACQUISITION, USE, AND DISPOSITION OF SCHOOL PROPERTY by MICHAEL LOONEY A DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Department of Educational Leadership, Policy, and Technology Studies in the Graduate School of The University of Alabama TUSCALOOSA, ALABAMA 2009 Copyright Michael Looney 2009 ALL RIGHTS RESERVED ii ABSTRACT This study examines the historical development of case law pertaining to the acquisition, use, and dispositionRead More THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES65118 Words   |  261 PagesDurham E-Theses THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES LEE, SHIUAN,EN,CHRIS How to cite: THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES, Durham theses, Durham University. Available at LEE, SHIUAN,EN,CHRIS (2009) Durham E-Theses Online: http://etheses.dur.ac.uk/242/ Use policy The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personalRead MoreAdvanced Professional Development21653 Words   |  87 PagesMind Maps 49 Drill Down 52 Decision Trees 54 Thinking Hats 60 Cost Benefit Analysis 65 Part 2 – Personal Skills Audit 69 Interpersonal Skills 70 Multi-tasking 73 Learning Styles 77 Basic Management Skills Audit 95 Assignment 1 97 Assignment 2 103 Advanced Professional Development Introduction This Level 7 Diploma in Management Studies Unit is based around your own workRead MoreIndustrial Attachment Report3770 Words   |  16 Pages BACKGROUND Industrial attachment is an industrial training given to every student in the school of business of Kimathi University College of Technology in his 3rd year of study in the four year course undertaking. The program is normally in the long vacation and lasts for a period of 8 weeks. The industrial attachment considers the course taken in the university. Students normally go to an institution or department related to their course of study. For example in the school of business a studentRead MoreStrategic Management at Starbucks14676 Words   |  59 Pagesproduce new products that meet market demand in as convenient locations as Starbucks has been able to offer. 2.2. Starbucks in Romania - Market Environment The situation for Romania is much different, since the specialty coffee business emerged long after the ’89 Revolution, in mid 2000s. Consequently, the icon coffee chain Starbucks entered the Romanian market in 2006, along with the British Costa Cafà ©. Unlike Starbucks, who has flourished over the years, Costa Coffee closed its doors in 2010Read MoreProject Report on Excise Duty5715 Words   |  23 Pagesthe Passenger and commercial vehicle features. The report has been prepaid and is presented under various heading as introduction, briefing, rules amp; valuation etc. ACKNOWLEDGEMENT This project has been a great learning experience for us and I would like to express my gratitude towards all the people who guided me throughout and without whose guidance and support this project would not have been completed successfully. It is not possible to mention the names ofRead MoreSplices and Joints13589 Words   |  55 PagesWiring Techniques Course No: E03-007 Credit: 3 PDH A. Bhatia Continuing Education and Development, Inc. 9 Greyridge Farm Court Stony Point, NY 10980 P: (877) 322-5800 F: (877) 322-4774 info@cedengineering.com CHAPTER 2 WIRING TECHNIQUES LEARNING OBJECTIVES Upon completing this chapter, you should be able to: 1. State the basic requirements for any splice and terminal connection, including the preferred wirestripping method. 2. State the reason the ends of the wire are clamped down after a WesternRead MoreFutsal Business Plan9711 Words   |  39 Pagesand priceless futsal experience. 5. Financial Manager – will ensure that the company has enough funds to run the business and preparing budget reports and comparing and analyzing the actual and budgeted sales figures. NO | NAME | ADDRESS | EDUCATION | SKILLS AND EXPERIENCE | EQUITY | 1 | KENNY | NILAI UNIVERSITY KOLEJ, | B.A.(Hons) Business amp; Hospitality Management | Good leadership skills, highly motivated , | 20% |    |    | PERSIARAN KOLEJ BBN, |    | good communication skills, good in

How Divorce Effects Kids Essay - 951 Words

If two people love each other enough to get married, and together choose to form a lifelong commitment, why are so many of these marriages ending? What does marriage mean to people nowadays and why do people decide to get married? Records show us that people have been getting married for as long as the earliest recorded history. There are many benefits for couples who have a successful marriage. When a marriage begins to fail it is usually due to a couples inability to communicate, lack of a common goal, or a trust vs. mistrust issue; therefore, more so than not, these types of situations will ultimately result in a divorce. The most frequently asked question over the last two decades has been, â€Å"Does divorce effect children and how†¦show more content†¦Of these, close to half will also see the breakup of a parents second marriage (Furstenberg, Peterson, Nord, and Zill, Life Course, 656ff. Cited on page76 of The Abolition of Marriage, by Maggie Gallagher). Since the int roduction of no-fault divorce in Canada 30 years ago, the rate of marital break-up has soared 600%. A third of all marriages fail, and over a third of those break-ups involve children. One-fifth of Canadian children have lost a parent to divorce, with an effect that some sociologists now say can be, worse than a parents death. Younger people in the U.S. who are marrying for the first time face roughly a 40-50% chance of divorcing in their lifetime under current trends (U.S. Bureau of the Census, 1992, p. 5). Studies show that ten years after their parents’ divorce 30% of the children cope successfully in life, while 40% have mixed successes with relationships, and personal problems. The remaining 30% continue to struggle with significant relationship and personal problems (Wallerstein, 1989). Divorce is a painful experience to go through for everyone who is involved. In reality, divorce is the destruction of God’s intentions of a true, loving family. Children of divorced families are, in a sense, robbed of a special experience of having a family. Children, in the mist of all of their confusion, usually turn to God to ask Him the one question that remains on their minds, and that is, why me? These same children that goShow MoreRelatedTaking a Look at Divorce1420 Words   |  6 PagesDivorce is viewed differently by many people. Sometimes this is due to experiences, what others have said, or looking at studies that are not always accurate. However, not everyone can have the same views about marriage ending in divorce. In the article, â€Å"No Easy Answers: Why the Popular View of Divorce Is Wrong† by Constance Ahrons she shows her view on divorce. Ahrons believes that divorce does not have long-lasting damaging effects on children (65). Divorce can affect chi ldren in the family butRead MoreHow Does Divorce Affect Children?1364 Words   |  6 PagesHOW DOES DIVORCE AFFECT CHILDREN? By Angela Russell Suzanne Sutphin Soc201 March 19, 2016 HOW DOES DIVORCE AFFECT CHILDREN Introduction I. Statistics of Divorce A. Divorce rates in early 1900s 1. Reasons for divorce in early 1900s B. Divorce Rate in 2000s 1. Reasons for divorce in 2000s II. How kids handle divorce A. Attitude 1. School life 2. Home life B. Blame 1. One parent vs the other parent 2. Anger III. Helping kids handle the split A. Therapy 1. One on one therapy 2. Family counselingRead MoreDivorce : The Effect On Children1084 Words   |  5 PagesTausch CTI 102 D Written Communication 4 October 2014 Divorce: the Effect on Children In today’s society, divorce has become a normal occurrence. Married couples today are getting divorces due to many different reasons; conflicts in the marriage, a loss of romantic feelings, perhaps a spouse is having an affair, or other types of problems. Most divorces have children that are really young and due to their age, they do not have any idea how to deal with this type of situation. Most people know ofRead MoreHow Can Kids Their Parents Have Been Divorced?1205 Words   |  5 PagesSeptember 2015 How can kids whose parents have been divorced be helped to do well in school, have good relationships and successful lives and marriages? In most cases, children whose parents result in divorce often times have difficulty adjusting back to reality. It usually takes them a little bit longer to veer back onto the right track they were on before the hit of the hardships they had to deal with. Children’s parents who get divorced usually do not realize the overall effect it has on the restRead MoreEssay Life After Divorce1088 Words   |  5 Pagesyes, well if you do it wouldn’t hurt you to know that the divorce rate is over 50 %! Marriage, sacred by religion and respected by older generations, doesn’t always last forever, within the last fifty years the divorce rate has increased by more than half of all marriages ending in divorce. There is many factors as to why two people divorce and its effects on the adults and children in the family. In my opinion the top three effects of divorce are former lovers losing feelings, economic troubles, andRead MoreDivorce Argumentative Essay1328 Words   |  6 Pag esDivorce is the legal end of marriage. It is saying despite what we have gone through and overcome I am choosing to give up. Not just on my marriage, but also my partner. Divorce not only rips and divides the assets, but it also splits and rips apart the whole family. It is a horrible process for anyone to go through. It can be amicable for some, but for a majority of others, it brings devastation. It is a mourning process from a loss. It is the loss of that relationship that makes it difficult. SomeRead MoreEffects of Divorce on Children1690 Words   |  7 PagesDivorce: Effects on Children Divorce has become an unquestionable remedy for the miserably married. Currently, the United States has the highest divorce rate in the world. Every year in the US approximately one million children experience divorce which, is about one in every three children (Amato 21). The effects of divorce can be tremendously painful for both children and adults. Children of divorce are more likely to suffer from behavioral, social, academic, and psychological problems than childrenRead MoreHow Children Are Affected By Divorce1445 Words   |  6 Pages How children are affected by divorce is a question of vast significance to your children and, of course, to you. Divorce delivers many losses for parents and for minors. Divorce means you want to abolish your marriage with your significant other. Divorce can make you believe that you are losing your whole family. Divorce could possibly mean losing your home, associates, and the loss of social status. For kids divorcing may mean losing their school, losing frequent contact with one of theirRead MoreWill Children Of Divorce Be Doomed? Their Own Relationships?1414 Words   |  6 PagesKelsey Huffine English Amy Tibbals 12 April 2016 Will Children of Divorce Be Doomed in Their Own Relationships In today’s society divorce is very common. We hear people talk about all the time how children with divorced parents are most likely to fail in their own relationships. So do they? I believe that it can effect your future. I think that whether or not you fail in a relationship it is going to effect you in other aspects of your relationship either making you fail or beating the odds andRead MoreThe Problem Of Divorce Parents853 Words   |  4 PagesDivorces are a very common for child today in elementary and all the way through high school. Many things carry on from both parents to affect their kids at school and in their future relationships. Divorces do not just affect the parents it affects kids a lot as well because sometimes they are stuck in the middle on what to do. During a divorce parents are not the only ones involved, children are just as important. Parents still have to communicate after the divorce for the homework and other

Becoming a Professional Employees of the Organisations

Question: Discuss about theBecoming a Professionalfor Employees of the Organisations. Answer: Introduction Leadership plays a significant role for maximising the potentiality of the employees of the organisations in order to achieve the established goals and objectives of the organisation. In this assignment, the attributes of Rupert Murdoch and Kerry Packer, two well-known business leaders will be discussed along with their weaknesses, which severely affected their business. According to Manne (2013), a proper and efficient business leader can help the other team members to overcome the difficulties while encountering critical challenges in the business operations of the company. Both of these mentioned leaders initiates the action by employing effective communication skills in order to set adequate plans and policies for obtaining the business goal. Attributes that Made the Business Leaders Successful The leadership traits of Rupert Murdoch, a powerful and successful business magnet in media sector of Australia involves the adventurous spirit, aggressiveness and perceptiveness (Washingtonpost.com 2016). From different business reports and surveys, it has been revealed that the leadership style of Rupert Murdoch is responsible for his successful business operation. The successful leadership attribute of Rupert Murdoch includes the supportive, directive, transformational and charismatic leadership behaviour. Amernic and Craig (2013) have mentioned that the leadership behaviour and traits play important role in the hospitality industry in todays competitive business world. Only with appropriate leadership skills and capabilities, Rupert Murdoch holds more than 30% share of the company. Rupert Murdoch enjoys the position of CEO of News Corporation, 21st Century Fox and Fox News. Rupert Murdoch can be considered as a perfect corporate leader by the implementation of bold moves in the m edia industry of Australia. The drastic shift of the career of Rupert Murdoch suggests from a small print organisation in Australia to a famous worldwide media house. The career progression from print media to cable TV and broadcasting reveals the fundamental ability of delivering relevant strategies on grand scale in the media industry of Australia. With the help of transformational leadership quality Murdoch continues a successful media enterprise, which is financially stable. As opined by Franklin (2012), a successful leadership engages not the incidents in past, however, to make a perfect position in particular industry in successful manner. The risk management factors of Rupert Murdich also help to become a successful media magnet in Australia. Rupert Murdoch possesses adequate controls and good appointments in order to understand the fair corporate governance (Washingtonpost.com 2016). On the other hand, Kerry Packer is famous as business figure and media tycoon of Australia only because of his effective implication of leadership skills. The attributes that make successful this media baron involves his abilities of deal making and capabilities of examining the transformation in the television and broadcasting industry of Australia. With the perfect understand of the scope of media, Kerry Packer has created World Series Cricket. The adopted leadership policies can be related to the practice of todays business executives (Von Krogh et al. 2015). Kerry Packer preferred gamble both in the business and life and for the case of Packer, gamble has been proved as a successful business strategy. The leadership capability of Packer does not engage any kind of careless risk, which can damage both the image of this individual as business tycoon and his inherited business. The unwillingness for settling a business deal at a mediocre level helped packer to move into the career p rogression in effective and potential manner. The leadership capability of Packer involves influencing and motivating the employees of his organisation in order to obtain the fixed goal within the time schedule for occupying the best position in the media industry of Australia (Washingtonpost.com 2016). Weaknesses Although both Rupert Murdoch and Kerry Packer possess the leading position in the media industry of Australia with the employment of effective and adequate business strategies and following the contemporary trends. However, the weakness of Rupert Murdoch involves the inability to take suitable decisions during the decline of the circulation and print publication (Rasmussen 2012). The weakness of Kerry Packer involves his failure to fulfil the commitment of revamping and sponsoring on certain occasions, which possesses the scope of influencing the business operation of his company. Comparison of the Achievement Regarding Difficulties in Business Northouse (2015) has commented that there are always some difficulties and critical challenges while continuing a business in a particular marketplace. Similarly, both Rupert Murdoch and Kerry Packer have encountered several difficulties while running their business in the media industry of Australia. During their time, the technology was not advanced like this age and at that time; they flourish in the broadcasting and television industry only applying suitable leadership qualities, knowledge and appropriate business strategies in order to attract the customers and audience of Australia. With the help of thorough market research and various analyses of business reports, both of them have understood the stable foundation of the digital growth in this technological era. Both of them have faced some financial crisis because of sudden revenue challenges within the organisation (Von Krogh et al. 2015). However, with adequate and potential incorporation of completely new strategies like e ngaging more sponsors than previous and create scopes of increasing the circulation of the newspaper, Rupert Murdoch has achieved own firm position in the media industry of Australia. According to Daft (2014), the leadership capability builds suitable working environment within the organisation or supporting a stable growth of the employees. Conclusion From this assignment, it has been reflected that leadership involves motivation, which influences and motivates the employees of the organisation in order to provide their best performance for achieving the success of the company. Both Kerry Packer and Rupert Murdoch supervises the subordinates, however help them with proper instruction regarding the process of performance a particular task for getting the best and desired outcomes in efficient and effective manner. Both of these mentioned leaders are determined to build the morale, which denotes the basic cooperation of the employees. These leaders coordinate with the associated employees of the company for obtaining the organisational goals, which can be achieved through reconciliation of the personal interests. References Amernic, J. and Craig, R., 2013. Leadership discourse, culture, and corporate ethics: CEO-speak at news corporation.Journal of Business Ethics,118(2), pp.379-394. Daft, R.L., 2014.The leadership experience. Cengage Learning. Franklin, B., 2012. The future of journalism: Developments and debates.Journalism studies,13(5-6), pp.663-681. Manne, R., 2013. Why Rupert Murdoch cant be stopped. Northouse, P.G., 2015.Leadership: Theory and practice. Sage publications. Rasmussen, S., 2012. News as a service: Thirteen Danish online newspapers adapting to the social web.International Journal of E-Services and Mobile Applications (IJESMA),4(1), pp.1-22. Von Krogh, G., Nonaka, I. and Rechsteiner, L., 2012. Leadership in organizational knowledge creation: a review and framework.Journal of Management Studies,49(1), pp.240-277. Washingtonpost.com (2016) On Leadership Available at: https://www.washingtonpost.com/business/on-leadership/is-rupert-murdoch-a-successful-leader/2011/07/26/gIQAqR04aI_story.html [Accessed on Oct 21, 2016]

Social Media Business Strategy Samples †MyAssignmenthelp.com

Question: Discuss about the Social Media Business Strategy. Answer: Social media In todays rapidly changing and developing the advanced world, it is important for an individual to have his/her own skill set to deal with the everyday scenario. Every sector has competition and one has to be very quick at making decision and actions. People are busy in making money and have several ways of earning it (Tsimonis, and Dimitriadis, 2014). It is recommended to make plans of whichever business doing to raise your graphs. But having quality product will not make money because people who will buy are not aware of your quality and there are several other dealers who are selling the same product at low cost. Then how will a customer be able to know that a new product has been launched in the market? Here comes the major part of managing the business, that is, "Promotions". The question arises that if someone has started a new business in the market and does not have enough resources for promotion. Then what are the cheapest ways to do more promotions? The answer is simple and nowadays in the boon, i.e., the social media. Yes, one can easily promote the new product, events, etc. In the 21st century, social media is considered the powerful weapon of spreading the news among all age groups (Ruppel, et al., 2013). Social media is the technology which includes an electronic device as an intermediator such as mobile phones, computers, televisions, etc. This technology helps an individual to share information, thoughts, and make awareness about anything in society. It is the platform where one can easily share different forms of expression via networks. Social media is the technology which includes an electronic device as an intermediator such as mobile phones, computers, televisions, etc. This technology helps an individual to share information, thoughts, and make awareness about anything in society. It is the platform where one can easily share different forms of expression via networks (Ruppel, et al., 2013). Social media is becoming such an intrinsic part of life that people use it for various purposes and it has proven to be the best platform to spread awareness. In the business sector, it is used to connect the customers to the dealers, for the promotion of various brands, to market products and also to nurture new business. There are various social media platforms to spread the business such as Facebook, Twitter, WeChat, Line, Path, Instagram, and Pinterest. Working on a new business, one should always plan the promotion and tell the world that why the world needs your company (Tsimonis, and Dimitriadis, 2014). One has to be the cosmopolitan leader in order to raise the graphs of its business. The idea of cosmopolitanism is where the people are able to find each other and make contacts on a global level. This ideology has to be very much in use for promotions and social media helps people to connect globally. In this theory, a promoter is supposed to analyze the needs of the nation and its culture, where the product has to be promoted (Wilkinson, et al., 2015). It is considered one of the critical skill for business enhancement as it requires the understanding and tolerance level between the two nations and of course it includes their culture as well. A cosmopolitan person always looks for different countries and analyze their needs and market environment in order to enhance the business across the globe. Its significance at the global level requires the establishment of mutual respect among the parties from the different country to form a successful business. There are different means by w hich we can connect with people globally such as Facebook, Twitter, different sites and applications, and much more. Likewise, this cosmopolitism is considered one of the way to promote your brand and connect socially with the world (Mills, and Plangger, 2015). Globalization has a vital role in enhancing the business of many brands. It is the process of interacting with the people, companies and sometimes even the government of different nations involved in the process. It is driven by International Trade and investment and effects the countries environment, economic development, living standards of people, and also the political systems. Different brands across the globe are setting down their brand hubs in different countries to earn a profit. These brands use social media to attract the people to their new hubs and stores. It is an old platform of promoting the brands and yet is widely used to raise the business graphs (Macnamara, et al., 2016).). Earlier, Government had a few harsh policies for the international brands and gave more privileges to the domestic one. But now, as technology is being considered as the principal factor for driving the globalization. The barriers and policies are relaxed from the government for International brands. Social media has much far helped in connecting people and knowing the wide range of product availability to them (Wi?niewski, and Ophir, 2017). Due to globalisation, now people have a wide variety of choices for them and can choose better for them. Social media is affirmatively responsible for the ease in globalisation and helped people to enhance their business into other countries by connecting them. The investors, retailers, consumers, and all other people are connected through social media and with the collaboration of IT services it is easy to exchange the information and ideas among each other at a global level (Hmielowski, et al., 2014). It is economically good for the nation that people from different countries are willing to work in their nation. By doing this, the bond between the nations will grow stronger, people will get to know new culture and lifestyles, and also it will be beneficial for people as they will have a wide variety of option with them to choose. Now getting new ideas from different people or setting up a business in other nation is just one click away. One need not visit the place in order to make a deal or to know the people. Social media can easily connect with people and organization of different nation to mark new business in their country. Cultural schemas are the most important pillar of a successful business as one needs to be familiar and should have known so that it can be used when in the familiar situation. This skill contains face-to-face interactions between people cultural environment. It states that when we meet people of the same culture many times and interact with them many times, we come to know certain knowledge that is created and stored in our brain. These schemas stored in the brain and this part of knowledge can be used in the situation when it is needed. Interaction with the locality is also a plus point to grow the business as these are the ones by which you are surrounded and there are more chances to promote the brand by interacting them face-to-face. The global level meetings are much effective and once can use various social platforms to conduct meetings like Skype, WhatsApp video call (Deans, 2015). For a better marketing of the product, one can share its brand on social media by making a page on Facebook, dropping updates regularly on tweeter, broadcasting a brands promotion message on WhatsApp groups, and much more. The social media has not only widen up the scope of choice for customers but also have helped the upcoming entrepreneurs to take their business to next level and match up at a global level (Barot, and Oren, 2015). It has connected people of different countries and improved the lifestyle of people. It is important to set a benchmark of the brand by getting active on all forms of social media such as Twitter for sharing your ideas, Google+ for B2B networking, Instagram for grabbing attention of youngsters, YouTube for sharing short video clips of brand explaining the unique features, Pinterest for pinning up the brand for others, etc. there are thousands of apps which Has connected people. This form of electronic communication has benefitted the society to improve and also the businessmen to raise its scale. In a nutshell, Social Media is the best and easier way to enhance the business and promote the brand at the global level. Social media has widened up the scope of variety for customers and helped businessmen to grow the business at the global level. This can be maintained by the support of people as people play vital role in the field social media (Wi?niewski, and Ophir, 2017). The people are getting more active on different platforms and one needs to make sure that the steps taken on such platforms do not harm or hurt another person, anyway. The security issues should be taken first before one enters in such platforms or thinking of expanding their business. After all, security comes first, no matter which platform it is. References: Barot, T. and Oren, E., 2015. Guide to chat apps.Tow Center for Digital Journalism. Deans, P.C., 2015. Teaching Social Business Strategy from a Global Perspective. InPaper presented at the SIGED: IAIM Conference. AIS Electronic Library (AISeL). Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Gershon, R.A., 2013.The transnational media corporation: Global messages and free market competition. Routledge. Hmielowski, J.D., Feldman, L., Myers, T.A., Leiserowitz, A. and Maibach, E., 2014. An attack on science? Media use, trust in scientists, and perceptions of global warming.Public Understanding of Science,23(7), pp.866-883. Macnamara, J., Lwin, M., Adi, A., Zerfass, A. (2016). PESOmedia strategy shifts to SOEP: Opportunities and ethical dilemmas.Public Relations Review,42(3), 377-385. Mills, A.J. and Plangger, K., 2015. Social media strategy for online service brands.The Service Industries Journal,35(10), pp.521-536. Ruppel, C.P., Gong, B. and Tworoger, L.C., 2013. Using communication choices as a boundary-management strategy: How choices of communication media affect the worklife balance of teleworkers in a global virtual team.Journal of Business and Technical Communication,27(4), pp.436-471. Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media.Marketing Intelligence Planning,32(3), pp.328-344. Wilkinson, S.E., Basto, M.Y., Perovic, G., Lawrentschuk, N. and Murphy, D.G., 2015. The social media revolution is changing the conference experience: analytics and trends from eight international meetings.BJU international,115(5), pp.839-846. Wi?niewski, P. and Ophir, D., 2017. Social Media as an Asset Management Strategy.

Le Petit Chef Case Study Essay Example

Le Petit Chef Case Study Paper Le Petit Chef Case 1) What should Gagne do? Specifically, which projects should she fund and why? How should she handle the executive meeting? A fair assessment of the situation at Le Petit Chef is that there are far too many projects on the table. This overflow has led to missed deadlines and therefore missed profit. The gap between LPC and other microwave manufacturers is closing fast and action is required. Essentially, Le Petit Chef needs a cornerstone development. There are five proposed projects: A new intelligent (fuzzy logic) line of microwaves, a low-cost version of an existing microwave line, an entirely new low-cost line, a quick heating model, and a larger cavity Liberte. When choosing which projects to fund, Gagne must evaluate them on three basic criteria: will this project differentiate one product from the next? Will this project spread the rd team too thin? , and will this project provide a competitive advantage? For the short term, LPC should not attempt to enter the low-cost microwave market. Le Petit Chef is correlated with high end, high performance appliances and trying to tackle a low cost market that is dominated by large companies such as Samsung and GE would not be appropriate. Because of this, both projects associated with a low end line should be crossed off Gagne’s list. However, perhaps in the future when the company is on more solid footing a low-end line can be attempted. Adding a larger cavity to the Liberte should also be cut because this just adds another component into the mix. We will write a custom essay sample on Le Petit Chef Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Le Petit Chef Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Le Petit Chef Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Too many components that don’t overlap from one product to the next increases total cost and adaptability. Another reason to cut the larger cavity is because it really does nothing major to differentiate the product. Next, LPC should fund the implementation of a Fuzzy Logic microwave line. This would differentiate the product among high-end competitors, not put too much strain on rd according to a senior design engineer, and promote the high-class label associated with Le Petit Chef. This project is absolutely necessary to undertake. Another project that should be funded is the development of a â€Å"Liberte-express† with a more powerful magnetron. This adds another vital differentiating feature, will be easy to develop, and be finished relatively quickly (6 months). At the meeting, Gagne simply needs to list the facts to the executives since there shouldn’t be too much convincing to do. She needs to present her product choices listed above rationally and stress the need for the company to stay true to its reputation by focusing on high-end appliances. She needs to alert the execs about how thin rd is spread and she should probably prepare a list of projects that could be easily axed. She needs to stress the importance of allowing rd to focus on less projects. The primary theme of her presentation should be realigning Le Petit Chef as the frontrunner in the microwave business. She also needs to outline the current financial issues and how the proposed projects will affect them. 2) What factors explain Le Petit Chef’s poor performance? What actions would you recommend to remedy the situation? Le Petit Chef’s poor performance can be largely attributed to the recent influx of competition from abroad. Essentially, the Asian manufacturers such as Samsung and Sharp infiltrated the low-end market which in turn forced European microwave companies to move into the previously Le Petit Chef dominated high end market. One statistic that basically tells the entire story is that the price of the microwave oven had dropped by 10% each year from 1996 to 2000. In an attempt to ward off competition, LPC spent hefty sums in advertising. This was overkill and caused financial issues. Another key factor was the rd team being spread so thinly across so many products. Exhibit 9 highlights this by showing the products branching out in an almost ridiculous manner. Quite frankly, LPC needs to reduce its projects. In order to remedy the situation, LPC needs to do a handful of things. First, they need to realize that they cannot compete with the large foreign companies. Therefore, any thoughts of entering the low-cost market should be heavily discouraged. LPC has a niche in the high end market and they need to stick to their guns. By focusing on the high end marked, RD is also not as overextended. Next, LPC needs to differentiate their products from the competition. They need to give the buyer some incentive to fork over more cash for their expensive microwaves. Another thing that LPC should try to do is to make more components that are interchangeable between models in order to lower costs. LPC should also focus on the appearance of their microwaves, because to sell a high-end product it has to appear that way. Essentially, the appearance is the ultimate differentiating factor.

Significance of social media in business operations

Significance of social media in business operations Introduction Background to the study Contemporarily, change is one of the most constant elements that businesses have to take into account in the course of their operations. This assertion highlights why the past few decades have been characterised by profound social, economic, and technological transformations emanating from external market forces such as political, economic, technological, social, and legal environments.Advertising We will write a custom report sample on Significance of social media in business operations specifically for you for only $16.05 $11/page Learn More These changes have led to the emergence of a myriad of opportunities and threats within the business environment. Changes occurring in the macro environment have led to an increment in the rate of invention and innovation. In addition, social and technological changes have motivated entrepreneurs to invest in new and continuous product development in the pursuit for economic sustain ability. The Internet is categorised amongst the top innovations of the 21st century. Its development has led to the increment in the number of innovations that are being undertaken. The emergence of numerous web-based applications and platforms is one of the ways through which the Internet has been utilised. Internet development has led to the increment in the rate of connectivity amongst consumers. Its development has significantly influenced consumers’ behaviour. Moreover, the impact of the Internet can be felt through a myriad of applications in various market segments such as investing, shopping, banking, learning, and entertainment (Brunty et al. 2013). The trend with regard to technological innovation will continue into the future. Consequently, it is fundamental for businesses to embrace the emerging technological changes in order to achieve business continuity. Businesses should evaluate how they can utilise emerging changes in order to succeed. For example, organisa tions and entrepreneurs should take advantage of the technological innovations (Brunty et al. 2013). Social networks is one of the innovations that entrepreneurs can utilise in their quest to achieve their goals. Jadhav et al. (2009) define social network to include â€Å"a social structure made of nodes, which are usually individuals or organisations tied by one or more specific types of relations, such as financial exchange, friendship, trade and web links amongst others† (p. 49).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Social networks have transformed communication in organisations significantly. Conventionally, the media was used to communicate to target population. Social media has transformed this form of communication. Currently, social media provides businesses with an opportunity to interact with existing and potential customers. Apart from marketing, busi nesses can also utilise social media in other areas of management such as human resource management and research and development. Statement of the problem The high rate of innovation with regard to social networks has led to the emergence of a wide range of social media technologies. The social media that have been developed can be categorised into various classes, which include content communities, collaborative projects, virtual social worlds, social networking sites, and virtual game worlds. On the other hand, social technologies relate to emails, instant messaging, picture sharing, and blogs. Despite the numerous social media technologies that have been developed and their significance to business success, only a few businesses have integrated these technologies in their operation. The significance of social media technologies in enhancing competitive advantage and business continuity is highlighted by Thomas and Wasmund (2011) who posit that there is â€Å"not a business or an entrepreneur that should not be using social media in one way or another† (p. 16). Moreover, a study conducted by Optus in 2010 revealed that only 28% of small and medium sized enterprises have integrated social media in their operation, which represents a relatively small proportion of all SMES. Despite this scenario, Waters (2013) posits that social media is here to stay; thus, it is imperative for entrepreneurs to evaluate how they will utilise social media in order to improve their competitive edge.Advertising We will write a custom report sample on Significance of social media in business operations specifically for you for only $16.05 $11/page Learn More Research objectives This research intends to achieve the following objectives. To evaluate how organisations and entrepreneurs can utilise social media in order to maximise profitability. To investigate the social media strategies that organisations can integrate in order to improve organisati onal performance and productivity. Research questions To achieve the above objectives, the following research questions will be taken into account. How can businesses utilise social media to maximise their profitability? What social media strategies can individuals and organisations integrate in order to improve their businesses’ performance and productivity Significance of the study Organisations cannot develop competitiveness by only being conscious of changes of occurring in the business environment. However, they have to align their operational strategies to market changes. Thomas and Wasmund (2011) are of the opinion that organisational change is a key element in firms’ effort to survive. Dealing with such change requires organisations to be agile and anticipate possible changes. This study will give organisations’ management teams insight on how they can utilise social media to develop their competitive edge. Some of the areas that will be evaluated rel ate to marketing, research and development, and human resource management. Analysing how social media can be used in these areas will improve the likelihood of businesses adjusting their operational strategies accordingly; thus improving their business foundation. For example, using social media will improve the probability of achieving diverse business goals such as profitability and developing a strong human capital base. Literature review The evolution of existing technology and the emergence of new technology have led to transformation of the business environment. Hundreds of social networking sites have been developed over the Internet in the past few years.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Increased research and development with regard to the Internet has culminated in the emergence of diverse social media platforms. Some of the common online social networking sites include Facebook, LinkedIn, Flickr, and MySpace. Social networking sites have undergone exponential growth due to increased investment in research and development. It is estimated that approximately 4 out of 5 citizens in the United States are developing, creating, and participating in social media. Leanne (2012) is of the opinion that social media has been integrated in the consumers’ everyday life, which underscores the importance of integrating emerging social media networks in business operations. Remenyi (2008) opines, â€Å"Social technologies are no longer a fad or something that will passs of such social media platforms include Twitter, You Tube, and Facebook. The effectiveness of these tools in creating market awareness arises from the emergence of a trend whereby consumers are using the I nternet as a major source of product information. Therefore, it is fundamental for entrepreneurs to formulate an effective social web by integrating diverse social media platforms such as illustrated in figure 1 below. Source: (Oracle 2012) The social web should be comprised of different spaces, which include spaces owned by the entrepreneur, spaces hosted, and the spaces in which the entrepreneur participates. The space owned by the entrepreneur may relate to the business official website, the contact centre and the knowledgebase while spaces hosted relate to You Tube and Facebook. Businesses can exploit this trend in consumer behaviour by designing a fan page on social media sites such as Facebook, which will play a critical role in increasing an organisation’s customer base. Currently, it is estimated that approximately 165 million Twitter users, 500 million Facebook users, and 75 million LinkedIn users. Additionally, approximately 200 billion videos are watched daily on You Tube (Thomas Wasmund 2011). Using Facebook is relatively easy, which means that it is not a platform for only large businesses but also the small and medium sized enterprises. Developing fan pages will enable businesses to leverage on social media viral capabilities. Businesses should also design short videos containing the products and services issued and post them on social media platforms such as You Tube. Other social networking tools that can be used to post videos include Youku, which is a Chinese video streaming service. Youku has assisted major companies such as IBM, Google, Pepsi, Nike, Mercdes-Benz and Nokia generate revenue. Consequently, using such tools will lead to the creation of viral effect on the videos. Moreover, interacting with consumers through social media leads to the development of a strong customer relationship. For example, an organisation is able to access market feedback regarding its products and services. Safko (2012) is of the opinion that social media provides consumers with a 360-degree feedback mechanism. Thus, social media provides entrepreneurs with a perfect opportunity to respond to customer complaints and opinions hence enhancing the level of customer loyalty (Safko 2012). Businesses and entrepreneurs should also interact with the online community through social media platforms such as LinkedIn, Yelp, foursquare, slideshare, and You Tube. Integrating social media also plays a critical role in increasing an organisation’s sales revenue and hence the level of profitability. Integrating with customers through various social media sites increases the likelihood of businesses and entrepreneurs developing a clear understanding of the prevailing consumer needs (Bodnar Cohen 2011). Consequently, an organisation can be able to align its products to the prevailing customer needs. The high rate of technological development with regard to ICT has led to the emergence of mobile devices such as Ipad and Ipods. In a bid to improve their effectiveness with regard to creating market awareness, it is essential for businesses to integrate mobile social media, which is achievable via developing a mobile social media application that is customised to a particular business. This platform will increase the effectiveness with which an organisation creates product and services awareness to potential consumers who do not have personal computers. The past few years have been characterised by increment in the number of consumers who own tablets, ipads, and ipods. Consequently, it is imperative for entrepreneurs to take into account the developments in the social media. Human resource management Staffing; talent acquisition and management The success of both large and small enterprises is dependent on the quality of human capital developed. Jacobson (2009) posits that a strong human capital base contributes towards achievement of the set organisational goals. Firms can post job adverts on various social media plat forms in an effort to improve the number of potential applicants. Fans on social media platforms can share job adverts with their friends and family members seeking a job (O’Leary et al. 2011). Leanne (2012) is of the opinion that social media has been utilised by organisations in conducting a background evaluation of job candidates. Some of the sites that have previously been used concerning these aspects relate to LinkedIn, Twitter, and Facebook. LinkedIn is ranked amongst the most effective social media platform with regard to recruitment of professionals (O’Leary et al. 2011). Its effectiveness hinges on the presumption that the platform is used to share professional information of its users. It is estimated that approximately 50% of Fortune 100 firms depend on LinkedIn in their recruitment drive. Therefore, using LinkedIn is considered very cost effective (Pride 2009). By the end of 2012, Facebook had a following of over 900 million users. Consequently, employers can obtain substantial background information regarding job applicants without having to leave their office. A survey conducted by Microsoft revealed that approximately 79% of managers in the US had utilised social media in their employee recruitment processes. Seventy percent (70%) of the managers revealed that they had rejected job applications because of the posts and comments on online platforms by the applicants. This aspect highlights the importance of developing good online reputation by posting positive comments. Social media provide organisations with an opportunity to expand their talent pool by improving its connectivity with passive jobseekers (Leanne 2012). Another avenue through which businesses can use social media entails ensuring that the employees comply with the set rules and regulations. Consequently, it is imperative for HR managers to ensure that an effective internal communication system is implemented. A study conducted by KPMG shows that organisations could use social media to develop the employees’ talent. For example, an organisation can leverage on social media by ensuring that they are connected with special interest groups such as mentoring group and volunteerism. Organisations can also utilise social media by developing expert directories comprised of employees who are conversant with one another. Mobility and collaboration Emergence of new technology and change in employees needs presents a major challenge for HR managers in their pursuit to develop a strong human resource base (Somers et al. 2009). For example, emergence of mobile social media devices has led to the creation of a prospect for immediacy amongst the modern workforce. Organisations can use social media to improve the degree of collaboration amongst employees. Currently, organisations are increasingly using projects in their quest to improve their performance. However, successful implementation of projects is dependent on the degree of coordination amongst t he project team members. Using various social media platforms improves communication and interaction within project teams as illustrated by Thomas and Barlow (2011) who posit that a team â€Å"remains the most flexible and the most powerful unit of performance, learning, and change in any organisation† (p. 30). Through social media, project team members can be able to share valuable knowledge and information. Incorporating social media is also paramount in developing a strong multigenerational workforce. Safko (2012) is of the opinion that communication â€Å"serves as a strategic change level by facilitating the transition of awareness to the actual ownership and adoption and integration of social media tools and guidelines† (p. 6). Research and development The number of social media users has grown exponentially. This trend is expected to continue into the future. Consequently, social media provides organisations with an opportunity to undertake research and developm ent. Soderman and Dolles (2013) are of the opinion that this goal is achievable via undertaking marketing research through the social media platforms. For example, an organisation can utilise the customers’ responses on social media regarding its products and services in their new product and continuous product development processes. Moreover, a number of social media monitoring tools have been developed due to increased innovations with regard to social media. Radian6 and Spredfast.com are some of the companies that have developed platforms that can be used in the process of conducting marketing research. The platform is comprised of well-developed web-based software that can be used in managing social media marketing. Using such tools can enable an organisation to evaluate the profitability potential of its target market by analysing the size of the target audience and their level of market engagement. Gaining such knowledge can give entrepreneurs insight on how to improve its branding strategies. Other web-based software that can assist businesses in determining the number of visitors who view the firm’s social media platforms such as Facebook, LinkedIn, Twitter, Flickr, and YouTube updates have been developed (Soderman Dolles 2013). Research methodology The success of a particular study is influenced by the quality of the research framework adopted. Creswell and Clark (2011) posit that it is fundamental for researchers to incorporate an effective research design outlining the method collecting and analysing the data collected (Maxwell 2005). Both qualitative and quantitative research designs were used in this study. Qualitative research design enabled the researcher to acquire a substantial amount of data from the target population by conducting an in-depth analysis of the subject under investigation. On the other hand, quantitative research design was incorporated in order to improve the process of interpreting the research findings, which will be achieved by integrating numerical aspects of the phenomenon. Population and sample Organisational leaders and individual entrepreneurs from well-established businesses were targeted as the study population. This choice of the target population was informed by the knowledge that such individuals have sufficient knowledge regarding on the importance of ICT in the operation of an organisation. Random sampling technique was incorporated in selecting the sample. Thus, the researcher was able to eliminate bias in selecting the sample; all the individuals in the target population had the same likelihood of being selected as the target population (Deming 2002). A sample size of 100 respondents was selected from the target population. Data collection Primary and secondary methods of data collection were adopted. Secondary data was obtained by reviewing published reports and surveys on the subject. However, it was ensured that only credible sources of data were utilised. Thus, only re levant data was collected. On the other hand, primary methods entailed using data collection instruments such as questionnaires and interviews. Analysis and presentation The objective of this research is to develop a comprehensive understanding of the role of social media in enhancing the level of profitability in businesses. Moreover, the study intends to investigate the social media strategies that organisations can integrate in order to improve organisational performance and productivity. The researcher asked questions with regard to these aspects and obtained varied responses as illustrated herein. Analysis of research questions The researcher asked the respondents a number of questions to gauge whether the respondents have had any experience using social media in their marketing processes. Seventy percent of the respondents were of the opinion that they have used social media for personal purposes at one point. On the other hand, 30% of the respondents said that they had not in corporated social media in life, which explains the low rate of integration of social media in business operation especially amongst small businesses. When asked whether social media is important in their business operation, the respondents gave varied opinions as illustrated in the chart below. Strongly agree 47% Agree 38% Disagree 2% Uncertain 9% Strongly disagree 2% Total 100% Despite concurring that social media marketing through emerging social media networks is valuable for business operation, only 37% of the respondents said that they have used Facebook in their business-to-consumer marketing processes at one point. On the other hand, 29% of the respondents said that their organisations have integrated social media in their business-to-business marketing activities, which represents a relatively low rate of integration of social media in marketing activities. Considering the significance of effective market communication in business operation, it is imperativ e for entrepreneurs to align their business operation to market changes. The researcher was interested in knowing whether the businesses have integrated any social media in their traditional market communication activities. The results obtained varied as illustrated in the chart below. Strongly agree 23% Agree 45% Disagree 12% Strongly disagree 17% Uncertain 3% Total 100% In addition to computer-based social media platforms, the researcher intended to know whether the respondent’s businesses had developed mobile-optimised social media platforms. Ninety-seven (97%) of the respondents said that their businesses have not done so, which underscores the low rate of social media appreciation amongst business activities. In a bid to understand the businesses’ commitment to social media marketing, the researcher sought to understand the number of hours that the businesses commit to undertake social media marketing per week. The results obtained are illustrated below. Number of hours per week Percentage response 0 50% 1-5 20% 6-10 11% 11-15 9% 16-20 5% 21-25 3% 26-30 1% 31-35 1% Total 100% When asked about the benefits of social media in an organisation’s marketing practices, the respondents cited a number of benefits as illustrated below. Benefit cited Percentage response Increased exposure and insight on market changes 89% Development of customer loyalty 76% Improvement in business partnership 69% Reduction in marketing expenses 86% Increased sales 88% Eighty percent (80%) of the respondents said that an organisation can utilise the market feedback obtained in thier continuous product innovation by undertaking an online makret research. The respondents were of the opinion that organisations can use social media to gain insight on consumer complaints regarding the firm’s products and services. Moreover, the research can be focused on both the competitors and the customers. Despite t heir concurrence with the role of social media in research and development in an organisation’s operations, 90% of the respondents said that their businesses have not adopted social media in gaining market intelligence. The study also intended to evaluate the extent to which entrepreneurs have incorporated social media in their human resource management practices. The responses obtained in this regard show that businesses have not appreciated the role of social media in developing a strong human resource base. The chart below illustrates the responses obtained. Social media HR management Percentage response Employee recuritment and selection 10% Internal organisational communication 55% Talent management 5% No involvement 30% Discussion From the literature review, it is evident that innovations with regard to information communication technology are likely to continue into the future. Social media is one of the greatest revolutions of the 21st century. The hig h rate of innovation with regard to social media means that its importance in our daily lives is likely to increase. Consequently, it is imperative for businesses to evaluate how best they can utilise the new technology. Some of the areas that entrepreneurs can consider integrating include marketing, human resource management and market research.The study shows that social media can iimprove the effectiveness with whcih an organisation undertakes its marketing activities. One of these activities relaates to creating marketing communication. Businesses can use different social media platforms to advertise thier products and services. The likelihood of a business creating market awareness regarding its operations to a wide range of potentia customers is high considering the high rate at which customers have integrated social media in their lifestyle. Moreover, social media marketig can enable an organisation to develop a strong relationship with other parties in the supply chain. Anot her major benefit of social media marketing is that it is cost effective. Czinkota (2009) is of the opinion that a huge gap exists between social and traditional media. Czinkota (2009) posits that it is imperative for both large and small businesses to evaluate how they can incorporate social media in thier human resource management pactices. The study confirms that social media networks are redefining how busineses undertake thier HR management practices. Previously, entreprenuers relied on traditional methods of recruit employees, which no longer the case as businesses are relying on the connectivity of job applicants through various social media platforms in order to undertand their background. Consequently, an organisation is in a position to develop a strong workforce. Social media can also be used to nurture a strong organisational culture. For example, a business can use social media to interact with internal stakeholders such as employees, which will lead to the creation of a sense of involvement amongst employees. Consequently, the probability of developing a strong degree of organisational identification amongst employees is developed. In their quest to gain new market intelligence. Consequently, social media can be defined as a double-edged swowed in that entreprenuers can understand both positive and negative market feedback regarding its operation (Czinkota 2009). Previously, businesses had a limited scope within which they would have undertaken market research. Today, businesses can undertake market research on potential customers who are widely dispersed. Consequently, businesses are able to adjust thier products and services to the prevailing market needs. Moreover, such a market research can enable a firm to develop products that can be accepted in the international market. Thus, the likelihood of achieiving profit maximisation goal is high. The study also shows that an organisation can use social media to improve its public image by interacti ng with customers. For example, an organisation can gain insight on how its products and services contribute to customer satisfaction. Moreover, an organisation can use social media to clarify its position and strategy to deal with the crisis that occur in the course of its operation. Integrating social media in managing crisis will enhance the process by making it participatory. Thus, the likelihood of attaining effectiveness and efficiency in managing product and store loyalty amongst the customers will be improved. The study shows that there is minimal integration of social media in business operations especially amongst SMEs. Conclusion and recommendations Social media has undergone significant transformations over the past few decades as evidenced by the large number of social media platforms. Their emergence has had a significant impact on society’s behaviour and experience. Consequently, it is imperative for businesses to consider the most appropriate ways through whic h they can integrate social media in their operational strategies. However, the study shows that businesses especially SMEs have not fully appreciated the contribution of social media in their operation. Integrating social media in business operation can enhance an organisation’s competitiveness in a number of areas, which include marketing, human resource management and product research and development. Integrating social media in organisations’ marketing practices can lead to improvement in the firms’ level of profitability by creating sufficient market awareness regarding the product and service offered. Therefore, the likelihood of increasing the sales revenue is high and hence profitability is high. The study also underscores the importance of social media in developing a strong human resource base by using social media in their employee recruitment drives. Using social media in the recruitment drive enables an organisation to tap talent from a relatively w ide labour market. Thus, an organisation can be ale to develop a strong human capital base. The study also shows that organisations can also use social in gaining market intelligence on various aspects. Therefore, businesses and entrepreneurs should consider integrating social media in their marketing, human resource management and operational processes. However, it is important for businesses to ensure that they have integrated effective corporate governance and ethical mechanisms in order to improve the effectiveness of utilising social media. A holistic internal strategy on how to utilise social in the businesses operation should be formulated. Moreover, a strong team comprised of individuals who are conversant on how to utilise social media in marketing, human resource management and research and development should be formulated, which will increase the likelihood of successfully incorporating the social media strategy. Reference List Bodnar, K Cohen, J 2011, The B2B social med ia book: become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, Email and more, John Wiley and Sons, Hoboken. Brunty, J, Helenek, K Miller, L 2013, Social media investigation for law enforcement, Elsevier Science, Oxford. Creswell, J Clark, P 2011, Designing and conducting mixed methods research, Sage Publications, Thousand Oaks. Czinkota, M 2009, International marketing, Cengage Learning, London. Deming, W 2002, Sample design in business research, John Wiley and Sons, New York. Jacobson, J 2009, 42 rules of social media for small business, Superstar Press, Cupertino. Jadhav, M, Kamble, R Patil, M 2009, ‘Social media marketing: the next generation of business trends’, Journal of Computer Engineering, vol. 3, pp. 45-59. Leanne, M 2012, ‘Social media and employment: Is there a limit?’ Interdisciplinary Journal of Contemporary Research in Business, vol. 4 no.1, pp. 1-8. O’Leary, S, Sheehan, K Lentz, S 2011, Smal l business smarts; building buzz with social media, Praeger, Santa Barbara. Oracle: Is social media transforming your business. 2012. Web. Maxwell, J 2005, Qualitative research design: an interactive approach, Sage Publication, New Jersey. Pride, W 2009, Business, Cengage Learning, New York. Remenyi, D 2008, The 5th international conference on intellectual capital, Academic Public International, New York. Safko, L 2012, The social media bible; tactics, tools and strategies for business success, John Wiley and Sons, Hoboken. Soderman, S Dolles, H 2013, Handbook of research on sports and business, Edward Elgar, Cheltenhan. Somers, G, Cain, J Jeffrey, M 2009, Essentials VCE business management. Units 1 and 2, Cambridge University Press, Cambridge. Sweeney, S Craig, R 2011, Social media for business; 101 ways to grow your business without wasting your time, Maximum Press, Gulf Breeze, FL. Thomas, D Barlow, M 2011, The executive’s guide to enterprise social media strategy; how social networks are radically transforming your business, Wiley, Hoboken. Thomas, M Wasmund, S 2011, The smarter way to do business, Capstone, Chichester. Waters, M 2013, Guide to starting a business, AuthorHouse, London.

Health Institution Comparison Tool Research Paper

Health Institution Comparison Tool - Research Paper Example n, this writer uses the care comparison tool as the primary indicator of service quality as a final deliverable (https://bcbsnm.sqctool.com/index.aspx).This particular comparison tool is being sponsored by Blue Cross Blue Shield of New Mexico. As for the quality indicators this writer has chosen the following broad factors. George Town University Hospital which is a teaching hospital specializes in diseases like Cardiologic disorders, Endocrinology related ailments, Geriatrics, Gynecology, Renal Diseases, Orthopedics, Otolaryngology, Pulmonology, Urology, Cancer, Gastroenterology, Neurology, Neurosurgery and Rheumatology (http://www.georgetownuniversityhospital.org). Washington Hospital Centre is a nonprofit health Institution whose profits are being used to serve the community. They are specialized in the medical services for Cancer, Cardiac diseases, diabetes, mental health, Orthopedics and clinical trial and research (http://www.medstarhealth.org). The above data for brain cancer related care comparison shows that Washington Hospital Centre has been faring well in qualitative and quantitative criteria. For instance Anderson refers to care related factors of quality and quantity as the raison d’Ã ªtre behind the comparative success of any health care institution. Washington hospital centre has had 30 patients affected by brain cancer while GTUH had only 22 patients. According to Anderson disparities between number of patients admitted per disease cold show that higher numbers serve as positive indicators of measurable service quality (Andersen, R. M., Rice, T.H. & Kominiski, G. F., (2007). In other words Anderson particularly identifies care related criteria of admission rates based on associated treatment specialization and availability of facilities. Further, qualitative data provided by the WHC serves as an indicator of success based on its non profit care provision. On the other hand GTUH is a for profit organizatio n that provides qualitative care under